CREATIVE CONTENT MARKETING
We ensure the content we write reaches your target audience and potential customers and doesn’t just sit unseen on your website.
We ensure the content we write reaches your target audience and potential customers and doesn’t just sit unseen on your website.
Before we begin your campaign, we spend time carrying out in-depth audits on your existing content, as well as the content produced by your competitors. Our approach puts us in the best position to identify a content strategy that makes valuable use of data and insight. Most importantly, our content is data-driven and written with SEO in mind and the user.
AN INTEGRATED CONTENT MARKETING STRATEGY
Your content needs to be part of a comprehensive digital marketing strategy for a successful content marketing campaign. This means working closely with other digital marketing disciplines – and we have everything you need under one roof.
At MOONGLASS MARKETING, our content marketing service involves working closely with our SEO team. The two services go hand in hand as their shared main goal is to produce high quality, easy to read content that matches the reader’s intent when using search engines. Our content writers are experts in creating the perfect tone of voice that ensures brand continuity and user engagement and meets the criteria set out by SEO – that’s a good use of heading structure and uploaded with the correct HTML structured text.
Using search engine research, we also write blogs based on content that we know potential customers are searching for, and we see great success with this type of content. If you need technical content for your website or for your main landing pages, then through careful research and collaboration with our clients, we can write technical copy matching the correct tone of voice for your business and the wider industry.
Our content team is also experienced in writing outreach articles as part of a digital PR strategy and ensuring that both the content team and our social media teams apply the same tone of voice to keep all your marketing channels consistent.
By collaborating with experts across our teams, our content marketing executives plan and implement creative ways to inform, educate and entertain your key target audience.
CONTENT PRODUCTION & CONTENT PROMOTION
It’s important to us that your content gets the attention that it deserves. We always use the best techniques to promote and share it, whether promoting your blog posts through your social media channels or getting your articles in front of the right people through a carefully targeted digital pr and outreach campaign. We’ll keep your content performing for your business.